Too Much Stimulation -- Ok to sell male "grow - Hullabaloo
When Rachel Braun Scherl, 45, a Stanford University business school graduate, co-founded Semprae Laboratories, which developed Zestra Essential Arousal Oils, a product described as a botanical aphrodisiac, she thought bringing its message to the airwaves would be a snap. Research had shown that tens of millions of American women had sexual difficulty and no products to remedy it. "The most frequent answer we get is, 'We don't advertise your category,' " Scherl said. "To which we say, 'What is the category? Because if it's sexual enjoyment, you clearly cover that category. If it's female enjoyment, you clearly don't.' And when you ask for information as to what we would need to change so they would clear the ad for broadcast, they give you very little direction. ... And yet they have no problem showing ads for Viagra and other men's drugs. Why?" "When you see naked women bounding around in any music video or open a magazine and see ads for cars or cosmetics, half-naked women are everywhere," Grindstaff said. "That is not women's sexuality. What you see is completely bound up and constructed by male ideas of what women's sexuality ought to be. An ad like Zestra's, with no men in it,...
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